AMERICAN SPECIALTY HEALTH

ACTIVE&FIT DIRECT

Eat, breathe, dream, fitness.

Getting active and fit just got easier. A consumer self-pay fitness center membership program designed to help your members achieve a longer, healthier life through regular physical activity. I was charged with working alongside other UX designers and developers to evaluate usability and redesign features of the product using research obtained through user interviews, business, and competitive research.

DESIGN GOALS

Create a mobile-first strategy and approach for ensuring the best customer experience
Work alongside the marketing teams to ensure synergy between the brand and the product.
Identify challenges and areas of improvement with solutions that align with the scrum team's goals.
Develop brand architecture and strategy for the product, and create a design system with comprehensive guidelines and UI pattern assets
Provide a unified visual and user experience across the Active&Fit Direct web app that makes it more modern, globally inclusive, and accessible.

WEBSITE DESIGNS

We created a modular system that’s cohesive yet flexible enough to support an array of content types. The site encourages exploration and provides users with enhanced customer service. The look and feel are inspired by the brand’s legacy and the linear, minimalist product design that puts usability before all else.

AFD FITNESS ON DEMAND FEATURE

Economically delivering premium fitness classes to Active&Fit members both on-site and at-home. This feature would be viewable from a laptop or a smartphone and could also be streamed via Chromecast onto television for a fully interactive experience. Bringing an extensive library of on-demand content from the leading fitness brands for users, delivered wherever they are. The visuals below depict the discovery/Ideation phase of the feature.