Eat, breathe, dream, fitness.
Getting active and fit just got easier. A consumer self-pay fitness center membership program designed to help your members achieve a longer, healthier life through regular physical activity. I was charged with working alongside other UX designers and developers to evaluate usability and redesign features of the product using research obtained through user interviews, business, and competitive research.
We created a modular system that’s cohesive yet flexible enough to support an array of content types. The site encourages exploration and provides users with enhanced customer service. The look and feel are inspired by the brand’s legacy and the linear, minimalist product design that puts usability before all else.
AFD FITNESS ON DEMAND FEATURE
Economically delivering premium fitness classes to Active&Fit members both on-site and at-home. This feature would be viewable from a laptop or a smartphone and could also be streamed via Chromecast onto television for a fully interactive experience. Bringing an extensive library of on-demand content from the leading fitness brands for users, delivered wherever they are. The visuals below depict the discovery/Ideation phase of the feature.