HEWLETT PACKARD + DREAMWORKS / ADVERTISING
This project is a cross-promotion with Dreamworks and Hewlett-Packard to support the movie Kung Fu Panda and HP PurchaseEdge, HP's largest CRM program. this simple addictive mahjong-style game for our rewards-program members which they could play to receive discounts on HP products. They could also go to the website to meet the characters and learn more about the movie.
Users engaged at record rates. Promotional e-communications rates were as high as 40% had conversion rates up by 20%. The Kung Fu Panda promotion won Silver in the Puget Sound regional ADDYS and Gold at the NW Districts.