UNIVERSITY CALIFORNIA SAN DIEGO

UCSD GIVING CAMPAIGN

CONTINUING THE NON-TRADITION

In launching the Campaign for UC San Diego an ambitious, comprehensive $2 billion fundraising effort, the goal was simple: secure the philanthropic resources necessary to drive innovation that advances society, propels growth, and ultimately helps solve the world's most pressing problems. To accomplish this, I produced an attention-grabbing, thought-provoking giving website that is designed to inspire people to give to the campaign. Created with consistent verbal and visual elements that demonstrate a unique approach to problem-solving, that inspires transformative change. 

My role in this project was to work with the UCSD Team in delivering a better user experience for the UCSD Giving website with revised architecture that reflects the energy and creativity that we know to be true of the UCSD campus. 

Design Objectives

• Overhauled the UCSD Giving website to appeal to our core audience - prospective students and their influencers. 
  
• update the pages to ensure we’re delivering a consistent brand identity.
• Make the website responsive and Keep the site interesting and in the spirit of the campaigns main objective of feeling non-traditional
  

INFORMATION ARCHITECTURE

The first step in my process on this project was to work with the team and UCSD to develop a sitemap that achieved the design goals.

IDEATION & DESIGN

After developing the sitemap, I began to flesh out wireframes and visual designs for each page of the site which can be seen below.