UCSD GIVING CAMPAIGN
CONTINUING THE NON-TRADITION
In launching the Campaign for UC San Diego an ambitious, comprehensive $2 billion fundraising effort, the goal was simple: secure the philanthropic resources necessary to drive innovation that advances society, propels growth, and ultimately helps solve the world's most pressing problems. To accomplish this, I produced an attention-grabbing, thought-provoking giving website that is designed to inspire people to give to the campaign. Created with consistent verbal and visual elements that demonstrate a unique approach to problem-solving, that inspires transformative change.
My role in this project was to work with the UCSD Team in delivering a better user experience for the UCSD Giving website with revised architecture that reflects the energy and creativity that we know to be true of the UCSD campus.
The first step in my process on this project was to work with the team and UCSD to develop a sitemap that achieved the design goals.
IDEATION & DESIGN
After developing the sitemap, I began to flesh out wireframes and visual designs for each page of the site which can be seen below.